Paradigm Industry Insiders
Conversations That Move the Window and Door Industry Forward
The window and door industry is evolving fast. Customers expect more, technology is raising the bar, and the companies that adapt quickest are the ones who will lead.
The Industry Insiders Podcast, powered by Paradigm, is where leaders across the industry share how they’re navigating change, building stronger businesses, and setting the pace for what’s next.
Hosted by John Wheeler, a 25-year veteran of building materials and software and sales technician at Paradigm, with season 1 guest co-host Stefanie Couch, founder of Grit Blueprint, a lifelong industry insider and growth strategist, the show takes you inside the strategies, tools, and ideas reshaping how windows and doors get sold, delivered, and experienced.
You’ll hear from manufacturers, dealers, and innovators across the supply chain, offering real-world lessons you can apply to your own business.
Paradigm Industry Insiders
Latest Episodes
Software Succeeds When Trust Leads | Rick Cross, Account Executive at Paradigm
The floor at GlassBuild is buzzing with AI talk, but we cut through the noise to get practical. Guest Host Stefanie Couch, Founder of Grit Blueprint, sits down with industry veteran Rick Cross, Account Executive at Paradigm, to map the real way...
How Enabling Women Can Transform Our Industry | Lakisha Woods, CEO of National Glass Association
From the floor of GlassBuild, Guest Host Stefanie Couch, Founder of Grit Blueprint, sits down with the National Glass Association’s new CEO, Lakisha Woods, for a fast-moving conversation about the workforce gap in glass and construction, why wo...
Scaling Operations With Flexibility and Trust | Steve Salisbury, Hoff Companies
What if the fastest way to scale a factory starts with a backyard barbecue? We sit down with Steve Salisbury, Director of Technology at Hoff Companies, to explore how real relationships, flexible thinking, and relentless execution fuel growth a...
Connecting Systems and Boosting Sales | Geoff Syme, Saberis
The fastest way to win more bids in the LBM world is simple to say and hard to do: remove friction. We sit down with Jeff from Saberis, a family-run integrator that started by solving double entry in kitchen design and now powers seamless data ...
The Power of Clean Data in Smart Manufacturing | Shelly Johnson, Sierra Pacific
What if a manufacturer treated data with the same care it gives raw timber? We sit down with Shelly Johnson, Window Technology Manager at Sierra Pacific, to unpack how a seed-to-window business turns sawmill precision and cogen efficiency into ...
