John Wheeler brings more than 25 years of experience in the building materials and software industries, with a career that spans lumberyards, retail, manufacturing, and distribution. 

Along the way, he has developed a deep understanding of both the people and the processes that drive the industry forward. Today, as a Sales Engineer at Paradigm, John helps manufacturers, dealers, and remodelers modernize how they work by applying technology that delivers measurable results. From CPQ to ERP, MES, and AI-powered insights, he thrives at the intersection of people and technology, turning complex systems into practical solutions that help businesses grow. 

Outside of work, John is passionate about music, motorcycles, and exploring new challenges, but at his core, he is driven by curiosity, collaboration, and a commitment to helping others succeed.

Stefanie Couch is the founder of Grit Blueprint, a visibility and growth company serving the building industry and other legacy businesses. She is a lifelong building industry insider and innovator. 

She is also the host of The Grit Blueprint Podcast and a recognized speaker on the building industry, brand strategy, visibility, AI, and modern growth systems. 

With experience across retail, distribution, manufacturing, and brand development, Stefanie helps companies strengthen visibility, scale sales, and move from being the best kept secret in their market to becoming category leaders. 

Her work includes applying AI-powered systems to accelerate execution, improve customer experience, and create measurable business growth. Known for making complex strategies simple and actionable, she equips leaders across the building industry to compete with confidence and build long-term value.