Paradigm Industry Insiders

Conversations That Move the Window and Door Industry Forward

The window and door industry is evolving fast. Customers expect more, technology is raising the bar, and the companies that adapt quickest are the ones who will lead.

The Industry Insiders Podcast, powered by Paradigm, is where leaders across the industry share how they’re navigating change, building stronger businesses, and setting the pace for what’s next.

Hosted by John Wheeler, a 25-year veteran of building materials and software and sales technician at Paradigm, with season 1 guest co-host Stefanie Couch, founder of Grit Blueprint, a lifelong industry insider and growth strategist, the show takes you inside the strategies, tools, and ideas reshaping how windows and doors get sold, delivered, and experienced.

You’ll hear from manufacturers, dealers, and innovators across the supply chain, offering real-world lessons you can apply to your own business.

Co-host

John Wheeler

John Wheeler brings more than 25 years of experience in the building materials and software industries, with a career that spans lumberyards, retail, manufacturing, and distribution.

Along the way, he has developed a deep understanding of both the people and the processes that drive the industry forward. Today, as a Sales Engineer at Paradigm, John helps manufacturers, dealers, and remodelers modernize how they work by applying technology that delivers measurable results. From CPQ to ERP, MES, and AI-powered insights, he thrives at the intersection of people and technology, turning complex systems into practical solutions that help businesses grow.

Outside of work, John is passionate about music, motorcycles, and exploring new challenges, but at his core, he is driven by curiosity, collaboration, and a commitment to helping others succeed.